Who is INFLCR and why are you going to hear so much about them?
Over the coming months, you’re probably going to see the company INFLCR a lot in regards to the Syracuse Orange Athletic Department. Prior to July 1, 2021, INFLCR was being used by the SUAD to help teams and student-athletes manage their social media profiles. When student-athletes were able to make money off their name, image, and likeness (NIL), INFLCR pivoted and became a one-stop shop for ADs looking to help manage athlete’s rights in one space.
Founder Jim Cavale is a Syracuse native and helping SU athletes, most notably Buddy Boeheim, navigate these waters but is also attempting to be realistic: to cultivate the endorsements that the likes of Quinn Ewers. D.J. Uiagalelei, and other top athletes make, there needs to be significant work put in on the athlete’s side. Case in point: Buddy Boeheim’s instagram has just three posts since July 1.
The reality is that for most student athletes, the time to cultivate even tens of thousands of followers on social is not something they’re interested in doing. There’s also no guarantee of a major market for those athletes unless they have a unique online personality that stands out against the now thousands of athletes trying to do the same. INFLCR is going to help the athletes who do wish to go down this path. The hope is that they also can help the athletes with niche interests who just want a few hundred dollars they would not have been able to make prior to July 1.
Cavale’s business, INFLCR (pronounced “influencer”), is helping SU and many other college athletic programs navigate the choppy new NIL waters. He’s a Syracuse native who spent the past few years cultivating a business that initially provided athletes with photos and videos to post on social media and entice people to follow them. Now, he and INFLCR have transitioned into NIL.
Devendorf and Weitsman went to Canada in search of inspiration as they were trying to open a basketball academy in upstate New York. Pope, an assistant coach at Orangeville Prep outside of Toronto, gave the pair a tour of the basketball facilities, leaving a lasting impression on Devendorf and Weitsman. “We have the talent,” Devendorf said before the tournament. “We just need Pope to give us that organization. He’ll be able to do that. He knows the game.”
“I’ve never seen a kid change direction with the kind of speed he did on that play,” Miami Palmetto head coach Mike Manasco said. “That was the one play a lot of colleges saw early on.”
The Newcomer: Jason Simmons (All Syracuse)
The facilities, coaches, and city of Syracuse all attracted Simmons in making his decision to come here. In this star studded secondary, Simmons believes the Orange can go three deep into its depth chart. Improving in certain facets of the game is what Simmons honed in on in his year away from competing. A sure tackler, Simmons wanted to work more on his speed and coverage this offseason to become a complete all around defensive back. The goal for Simmons is to play in the NFL one day, which runs in the family.
“I’m starting to embrace being a leader,” said Schuster, a 6-foot-6, 265-pound lineman. “I don’t know when it started, but I just started feeling more comfortable.” Schuster is still a work in progress when it comes to expressing himself. Usually, he won’t talk to people he doesn’t know, but he began to notice his teammates started to look up to him. But it all starts with action, primarily in the weight room and on the field.
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