With the start of Buffalo Bills training camp still a few weeks away, I spent some time thinking about potential story lines for the club’s offense. The rhetoric around running back James Cook and his contract has died down — for now, which had me contemplating potential breakout players for Joe Brady and the offensive side of the football.
Throughout OTAs and mandatory minicamp, plenty of conversation has focused on wide receiver Keon Coleman and tight end Dalton Kincaid. Each battled through injuries during the 2024 season, leaving fans a bit disappointed despite some current flashes from both. While it’s understandable that injuries hampered their production last year, it also gives fans reason to be optimistic for what could be a breakout season in 2025.
Coleman appeared ready to break out, following stellar performances in Week 7 (vs. Tennessee — 4 catches for 125 yards) and Week 8 (at Seattle — 5 catches for 70 yards and a touchdown). An injury against the Miami Dolphins the following week kept him out for over a month, and Coleman was never the same after returning.
For Kincaid it was a Week 10 injury against the Indianapolis Colts that kept him on the shelf for over a month. Kincaid didn’t play more than 50% of snaps in any game following the injury — something that only happened once in the first nine games of the year.
While I’m optimistic about both players heading into training camp, I took to social media to ask followers to weigh in. As you’ll see in the results, there was plenty of confidence from Bills Mafia.
Who has a breakout season for the Bills offense this season? If you vote neither, respond with your choice on who you think will. @BuffRumblings
— Anthony Marino (@AnthMarino) June 21, 2025
I thought that 180 responses provided a decent sample size, and was not surprised that over 25% of respondents thought that both would breakout in 2025. Those who voted “neither” weighed in with their thoughts that Elijah Moore would have a stellar season and shine for the Bills in 2025. Moore was certainly a high-potential weapon after being selected in the second round by the New York Jets, and I can understand the optimism around his arrival in Buffalo.
So what are your thoughts on the potential for Coleman and Kincaid this year? Is there someone else that you see as a breakout candidate? Be sure to share your thoughts in the comments section below.