An anonymous source with Buffalo Rumblings shares that the Bills will also have an alternate helmet in 2025.
The Buffalo Bills are still within the opening stages of their 2025 season — a campaign that will see the franchise put its finishing touches on its home stadium of the last 52 years. While the OG Highmark may be heading out to pasture, all the traditions, sights, sounds, uniforms, and more will live on in the new Highmark Stadium, just across the road.
It remains to be seen what the Bills have planned to properly say goodbye to “The Ralph” in 2025. But an inside, anonymous source with Buffalo Rumblings has reported that Buffalo is set to reveal a new alternate helmet on July 22.
What, exactly, we can expect hasn’t been shared for obvious reasons. For now all we can do is speculate whether One Bills Drive will roll out a new modern take on their current helmet, a redesigned throwback, or something else entirely. It’s believed this reveal isn’t related to the Nike-sponsored Rivalries series uniforms that the Bills are part of in 2025.
Team uniforms are always a hot topic with fans, especially Bills Mafia. It’s become an annual tradition for quarterback Josh Allen to emerge from the tunnel before the Return of the Blue and Red scrimmage wearing a one-off alternate helmet. Are any of those designs realistic options?
Whatever is revealed later this month adds a new wrinkle to what chief operating officer Pete Guelli explained this past March about the team’s uniforms in 2025. In a one-on-one interview with Bills sideline reporter Sal Capaccio, Guelli explained a bit about the thought process for this season’s uniform options:
“Sal: You just mentioned a very big word with our listeners: Uniforms. We get lots of questions about uniforms. You see teams going with third jerseys, alternate jerseys, throwbacks, the standing buffalo. I know you’ve been involved with this in the past with the Giants and back in your basketball days as well. Where do things stand right now with maybe some alterations or changes in what the Bills will wear?
Pete: I’ve been involved in a lot of uniform projects, and it doesn’t surprise me anymore how excited people get about that. So I think this final year at Highmark is more about optionality. There’s a couple of things, but we want to make sure, ‘What are the combinations that we want to wear?’ and when to strike the right tone with our fans. We are looking at some things relative to that first year, the opening of the stadium. Nothing I can disclose at that point, but I’m invested in the uniforms. It’s a huge important part of our brand. I know how much that resonates with our fans, so it’s something that we’re all focused on.”
Of note is the fact that the team’s current throwback uniforms (featuring the standing bison logo helmet) haven’t been used in several seasons — notably since the introduction of the red Color Rush uniform. Stay tuned, because, as per our anonymous source mentioned above, it sounds as though the Bills will at least have a new alternate or classic helmet for their final season at the incredible home that Ralph C. Wilson Jr. helped build.
Interestingly, The Bills Store just released the team’s new Throwback Collection for 2025 this week. What do you have to say, Rumbler — any particular combo, color, or logo you’re hoping is revealed?