Buffalo Bills to debut NFL-Nike Rivalries uniforms in primetime

Read on for details about when the Bills’ new Rivalries uniforms are being worn, plus a few hints about their unique look.

Earlier this year, the NFL in partnership with Nike announced a new Rivalries branding effort, beginning with the 2025 regular season. The Buffalo Bills are one of eight initial teams taking part in the program, with the AFC East and NFC West the two divisions chosen to kick things off.

On Friday, July 25, the participating teams unveiled hype videos to give fans a brief (Pulp Fiction briefcase) taste of what’s to come. What we do know at this point is that the Bills (and each of the seven other teams) will wear completely new uniforms for these designated Rivalries matchups. Per reports, the full uniform reveals are set for August 28.

So what’s the impetus for this new uniform? Per NFL chief revenue officer Renie Anderson:

“Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level. Through specially designed player uniforms and limited-edition fan gear, we will embark on a journey that inspires competitive spirit and reveals the winner in all of us.”

While we don’t yet know exactly what Buffalo’s (or any other team’s) uniforms will look like, rumors have mentioned a heavy use of silver. That seems to fit with the hype videos released on Friday.

Buffalo will were their Rivalries threads just once in 2025 — in primetime against the New England Patriots for a home game in Week 5. Interestingly, Buffalo’s three away divisional games (at New England Patriots, at Miami Dolphins, at New York Jets) will not feature the home team in Rivalries gear. In contrast, Buffalo’s trio of East foes will play in two Rivalries uniform highlight games. So while not in their own Rivalries uniforms as the away team, the Patriots, Dolphins, and Jets will each face an AFC East foe newly dressed to impress.

NFL Rivalries 2025 schedule

Week 4

• Thursday Night Football: Arizona Cardinals vs. Seattle Seahawks
• Monday Night Football: Miami Dolphins vs. New York Jets

Week 5

• Sunday Night Football: Buffalo Bills vs. New England Patriots

Week 11

• Thursday Night Football: New England Patriots vs. New York Jets
• Los Angeles Rams vs. Seattle Seahawks

Week 14

• New York Jets vs. Miami Dolphins

Week 16

• Seattle Seahawks vs. Los Angeles Rams

Week 18

• San Francisco 49ers vs. Seattle Seahawks

Ever a branding business, the new uniforms aren’t going away any time soon. As noted in an early news release by the NFL:

“Each participating team will wear a unique Rivalries uniform with designs rooted extensively in local community insights during a single home game against a division rival. The designs have been brought to life by pulling inspiration from the history of each market and the aspects of the community that only that team’s city embodies.

Following their reveal, these Rivalries uniforms will be included in their team’s uniform lineup for three years after introduction, in addition to existing alternate uniforms.”

That may help clear up some question as to why the Patriots were selected as the Bills’ key rival in this series, instead of a more storied rivalry between Miami and Buffalo. It implies that the Bills (and every other team) will have a chance to wear their Rivalries uniforms once in home games against each of their divisional foes.

This adds to a busy season in the uniform department in Buffalo where they already have games against the Atlanta Falcons and Tampa Bay Buccaneers using the standing bison logo throwback uniforms. Buffalo will later wear red helmets in homage to the Super Bowl teams of the ‘90s in their last game at New Era Field (against the Jets) before moving across the street.

Are you excited for the new uniforms and related fan gear?