The Buffalo Bills’ fantasy football outlook always centers around reigning NFL MVP quarterback Josh Allen, but there are other members of the team’s offense capable of helping managers capture championships in 2025 despite the organization’s “everybody eats” approach.
Allen’s dual-threat ability and improved weapons—wide receivers Joshua Palmer and Elijah Moore both represent an upgrade from Amari Cooper—make him a candidate to finish as the top-ranked quarterback once again. The California native’s consistency also adds to his appeal as a foundational fantasy asset.
So, let’s take a player-by-player look at where Bills stars are being taken in fantasy drafts. That includes analysis about where the player is currently overrated, underrated or accurately placed on big boards. Buffalo kicks off the regular season Sept. 7 against the Baltimore Ravens.
Note: All average draft position (ADP) data is courtesy of Draft Sharks.
2025 Buffalo Bills Fantasy Football Player Preview
QB Josh Allen
ADP: QB1 (No. 23 overall)
Allen is going to cost fantasy managers a late-second or early-third-round pick. That’s a steep price to pay given the depth of the quarterback position. Yet, he’s also one of the few signal-callers capable of single-handedly winning a week. The University of Wyoming product did it last year with a six-touchdown performance against the Los Angeles Rams. Draft the face of the Bills franchise with complete confidence.
Verdict: Accurately ranked
RB James Cook
ADP: RB14 (No. 35 overall)
Cook’s contract situation is no longer a major issue. He eliminated holdout concerns when he showed up for mandatory minicamp and stated, “I like my money.” He’s probably entering his last season in Buffalo, though. In turn, don’t be surprised if the Bills start getting backup Ray Davis more involved to prepare for the future. That factor, combined with Cook’s likely touchdown regression, makes the two-time Pro Bowl selection a risky fantasy investment in the third round of standard leagues.
Verdict: Overrated
WR Khalil Shakir
ADP: WR40 (No. 83 overall)
Shakir is a unique fantasy option. The shifty receiver is Allen’s go-to target in key situations. Yet, he doesn’t see the target share of a true No. 1 wideout. He reached double-digit targets just twice in 2024. The result is a player with a high floor but also a low ceiling. He is what he is. You can do a lot worse as your No. 3 WR, however.
Verdict: Accurately ranked
WR Keon Coleman
ADP: WR52 (No. 120 overall)
Coleman’s inability to create separation was an issue coming out of college. The former Florida State standout did nothing in his rookie season to alleviate those concerns. Now he’s trying to put together a breakout year amid a fierce competition for targets. It’s a recipe for fantasy disaster, and there’s a reasonable chance the receiver is trending toward the bust label at year’s end.
Verdict: Overrated
WR Joshua Palmer
ADP: WR72 (No. 182 overall)
Palmer’s arrival was a direct result of Coleman’s struggles. The Bills needed a receiver who could beat man coverage, and the former Los Angeles Chargers target fits the role. While there’s legitimate concern he could be leapfrogged by Moore on the depth chart, don’t be surprised if they both end up ahead of Coleman in the pecking order by midseason. That would give both decent fantasy value thanks to Allen’s presence leading the aerial attack.
Verdict: Underrated
WR Elijah Moore
ADP: WR94 (No. 271 overall)
You aren’t going to find a better last-round flier than Moore. Could he end up getting cut if he struggles in training camp and preseason games? Yes. On the flip side, his second-round pedigree may finally shine through as he plays with an elite quarterback for the first time. He could easily end up as a top 50 fantasy receiver and managers can get him for half that investment cost.
Verdict: Underrated
TE Dalton Kincaid
ADP: TE10 (No. 114 overall)
Just like Coleman, it’s a make-or-break year for Kincaid. The 2023 first-round selection hasn’t shown anything across his first two seasons to think he’s the game-changer the Bills were betting on. So, while you’ll see him on a lot of fantasy sleeper lists, it’s hard to have faith a breakthrough is coming. That’s especially true since Buffalo has two other tight ends, Dawson Knox and rookie Jackson Hawes, ready to bigger roles if Kincaid falters again.
Verdict: Overrated
K Tyler Bass
ADP: K5 (No. 250 overall)
Bass job as the Bills’ kicker was in jeopardy after a poor finish to 2023 and a sluggish start to 2024. He bounced back in a major way in the second half of last season, though. Now he’s firmly entrenched in his role once again. That should make him a valuable fantasy asset thanks to Buffalo’s high-scoring offense.
Verdict: Accurately ranked
Bills D/ST
ADP: DEF8 (No. 238 overall)
The Bills haven’t finished outside the top 10 fantasy defenses since 2018, per FantasyPros. That’s an impressive streak at a position with such high yearly variance. They return most of their impact players from last season, and should get better production from Joey Bosa (replacing Von Miller), Maxwell Hairston (Rasul Douglas), and Cole Bishop (Damar Hamlin). As a result, Buffalo is a safe bet at a secondary fantasy roster spot.
Verdict: Accurately ranked
Main Image: Tina Maclntyre – Imagn Images
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