The Buffalo Bills’ home has a new name… sort of.
After deciding to part ways with New Era and the stadium’s old name, New Era Field, the Bills have picked a new name for that field in Orchard Park…
…Bills Stadium.
Naturally, it’s only temporary, though. The organization released a statement on the “new” name for the stadium, but indicated that the process is not over:
“As we continue the transition process from New Era Field to a new naming rights partner, we will officially use the name Bills Stadium for our home in Orchard Park.”
In July, both the Bills and New Era released a joint statement confirming the change in the name of the venue. The ongoing COVID-19 pandemic has impacted New Era and the company has had to trim back, including cutting jobs in western New York. But in doing so, the company clearly was having some financial difficulties and the combination of that and local outcry helped usher in the change. That former name of the stadium was to remain until 2022, and it makes sense that the Bills would wait to sell the naming rights of the stadium until an uptick in the economy when the coronavirus pandemic slows in the United States.
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